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April 2012

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Social Media Case Study with Proctor & Gamble – The Key is Creativity
Proctor & Gamble has gotten clever with using social media to entice it’s buying demographic. Their buyers are women between the ages of 25-54 with children at home. This target market spends an average of 484 minutes on Facebook which is 14% more time than Facebook’s typical user.
CEO Insight- A Guide to Better Listening
A CEO client and I were having our monthly call about company strategy, direction and progress. I noted the improvement in communication between him and his partner the CFO. When I asked him what had changed he said, “I am listening”.